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The Earnings360 Team
Today's Featured Article Battle of the Black Friday Stocks: Amazon vs. Walmart vs. TargetWritten by Nathan Reiff. Published 11/17/2025. 
Key Points - U.S. consumers are projected to spend more than $1 trillion on holiday shopping for the first time ever.
- Major retailers like Amazon, Walmart, and Target are poised to benefit from this trend.
- Walmart's omnichannel approach may give it an advantage on Black Friday, but Amazon's unparalleled logistics network and competitive pricing make it an overall holiday retail winner.
As Black Friday's reach extends to Small Business Saturday, Cyber Monday and, in some cases, the entire month of November, retail sales have expanded as well. The National Retail Federation estimates that the 2025 winter holidays (covering November and December) will exceed $1 trillion in U.S. retail sales for the first time, an increase of roughly 3.7% to 4.2% over 2024. Despite headwinds from waning consumer confidence and persistent inflation, Black Friday remains a key driver of sales at the start of the holiday season. After picking Nvidia in 2016, before it jumped 27,000%...
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Click here to get the name of this company, completely free of charge... Click here for the details. Three core retailers positioned to benefit from increased spending after Thanksgiving are Amazon.com Inc. (NASDAQ: AMZN), Walmart Inc. (NYSE: WMT), and Target Corp. (NYSE: TGT). How will these retail giants fare in 2025, and which is likely to come out on top? Amazon: The Online Juggernaut In the United States, Amazon is the undisputed leader in online retail. Although the e-commerce giant has expanded into cloud services, advertising and other businesses in recent years, its retail operations remain large and influential. The company's Black Friday deals run for nearly two weeks, from November 20 to December 1, covering many categories; electronics, toys and beauty items have traditionally been top sellers during this period. In 2024, Amazon hosted its most successful Black Friday event to date and has been reported to offer the lowest online prices of any major U.S. retailer—a distinction it has maintained for nearly a decade. Amazon's massive selection and pricing advantages are largely enabled by its logistics scale. The company is also preparing to use its distribution network to disrupt the grocery market, one of the remaining areas where brick-and-mortar stores have historically held an edge. Walmart: The Omnichannel King While originally a traditional brick-and-mortar retailer, Walmart has successfully pivoted to a balanced omnichannel strategy that blends in-store shopping with e-commerce. This approach serves the company well in both U.S. and international markets, helping produce some of its best earnings in recent quarters. Walmart has even attracted some third-party sellers away from Amazon's platform, making its online marketplace an important contributor to growth. Additionally, Walmart's fulfillment network allows it to price competitively and manage inventory for both physical and digital channels. The company also benefits from one of the most loyal customer bases among major retailers. Target: The Challenger Though a household name, Target is smaller than Amazon and Walmart and has carved out a niche to stay competitive during the Black Friday period. The company emphasizes curation—maintaining a relatively narrow third-party marketplace and offering a more selective assortment of brands than some rivals. That strategy has helped Target build a reputation for value on quality items across multiple categories. Target's store pickup program (online orders picked up in-store) gained popularity during the COVID-19 pandemic and remains widely used. Target has faced challenges in recent quarters, including a widespread boycott when it scaled back its DEI program. The Black Friday period could be a chance for the company to stage a comeback or to fall further behind its competitors. Key Metrics Comparison On a year-to-date (YTD) basis, Walmart has the most momentum heading into Black Friday. WMT shares are up about 14% this year, compared with gains of roughly 8% for AMZN and a decline of about 34% for TGT. Looking at holiday revenue estimates, Amazon forecasts fourth-quarter revenues between $206 billion and $213 billion; neither Walmart nor Target had provided public holiday revenue forecasts as of this writing. Amazon's online store sales for the latest quarter reached $67.4 billion, a 10% year-over-year increase, representing roughly 63% of total sales for the period. Walmart's latest annual report shows $121 billion in online sales, just under 18% of total revenue. Although Target does not provide the same detailed breakdown, its digital comparable sales growth has recently outpaced overall sales growth. So, Who Wins Black Friday 2025? Given its omnichannel footprint, large customer base and competitive pricing, Walmart looks well positioned to perform strongly during Black Friday and the broader holiday window. Investors hoping to capture that momentum may consider buying shares ahead of Walmart's expected earnings release on November 20, which will reflect the Black Friday period. At the same time, Amazon remains a formidable contender across the wider retail landscape. Its combination of breadth, low prices and the tailwinds from AWS, cloud services and advertising give it a major advantage. While Black Friday itself is less consequential outside the United States, the broader holiday season is globally significant, and Amazon's massive international presence provides an additional edge.
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