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Featured News from MarketBeat Battle of the Black Friday Stocks: Amazon vs. Walmart vs. TargetWritten by Nathan Reiff. Published 11/17/2025. 
Key Points - U.S. consumers are projected to spend more than $1 trillion on holiday shopping for the first time ever.
- Major retailers like Amazon, Walmart, and Target are poised to benefit from this trend.
- Walmart's omnichannel approach may give it an advantage on Black Friday, but Amazon's unparalleled logistics network and competitive pricing make it an overall holiday retail winner.
As Black Friday's influence extends to Small Business Saturday, Cyber Monday, and, in some cases, the entire month of November, retail sales have expanded accordingly. The National Retail Federation estimates that the 2025 winter holidays (covering November and December) will top $1 trillion in U.S. retail sales for the first time—an increase of 3.7% to 4.2% over 2024. Despite the headwinds of waning consumer confidence and inflation, Black Friday remains an essential driver of retail activity at the start of the holiday season. After picking Nvidia in 2016, before it jumped 27,000%...
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Click here to get the name of this company, completely free of charge... Click here for the details. Three core retailers positioned to benefit from increased post-Thanksgiving spending are Amazon.com Inc. (NASDAQ: AMZN), Walmart Inc. (NYSE: WMT), and Target Corp. (NYSE: TGT). How will these retail giants fare in 2025, and which is likely to come out on top? Amazon: The Online Juggernaut In the United States, Amazon remains the undisputed leader in online retail. Although the e-commerce giant has expanded into cloud computing, advertising and other services in recent years, its retail business is still substantial. Amazon's Black Friday deals run nearly two weeks—from November 20 to December 1—and include promotions across all categories, with electronics, toys and beauty traditionally among the top sellers. In 2024, Amazon hosted its most successful Black Friday event to date. It also offers the lowest online prices of any major U.S. retailer—a distinction it has maintained for nearly a decade. Much of that pricing advantage comes from Amazon's vast logistics and fulfillment capabilities. The company is also leveraging that distribution network to disrupt the grocery space, one of the last areas where brick-and-mortar stores have held an edge. Walmart: The Omnichannel King Originally a traditional retailer, Walmart is among the most successful legacy chains to pivot to an omnichannel strategy that blends in-store and online shopping. This approach has served the company well in the U.S. and abroad, helping produce some of its best recent earnings. Walmart has also attracted some third-party sellers away from Amazon, making its e-commerce marketplace an increasingly important growth driver. Its robust fulfillment network enables competitive pricing and more strategic inventory management across channels, and the company benefits from one of the most loyal customer bases among major retailers. Target: The Challenger Though a household name, Target is smaller than Amazon and Walmart and has carved out a niche to remain competitive during Black Friday. The company emphasizes curation—maintaining a smaller third-party marketplace and a more selective assortment of brands than some rivals. That strategy has helped Target build a reputation for delivering value on quality items across a range of categories. Its in-store pickup program, popularized during the COVID-19 pandemic, remains widely used. Target has faced challenges in recent quarters, including a backlash after scaling back its DEI program. The Black Friday period could be an opportunity for the company to rebound or, alternatively, to fall further behind competitors. Key Metrics Comparison On a year-to-date (YTD) basis, Walmart has the most momentum heading into Black Friday. WMT shares are up about 14% this year, compared with gains of 8% for AMZN and a decline of roughly 34% for TGT. Looking at holiday revenue estimates, Amazon forecasts fourth-quarter revenues between $206 billion and $213 billion; neither of the other two companies has provided public holiday revenue forecasts as of this writing. Amazon's online store sales for the latest quarter reached $67.4 billion, a 10% year-over-year increase, representing about 63% of total sales for the period. Walmart's latest annual report shows $121 billion in online sales, just under 18% of total revenue for the period. Target doesn't provide a similar online-sales breakdown, but its digital comparable-sales growth has recently outpaced overall sales growth. So, Who Wins Black Friday 2025? With its omnichannel approach, loyal customer base and competitive pricing, Walmart appears well positioned to lead the Black Friday race this year. Investors looking to capitalize may consider buying shares before its earnings release, expected on November 20, which will reflect the Black Friday sales period. Across the broader retail landscape, however, Amazon may emerge as the overall leader. It can dominate a wider range of products at lower prices and benefits from the tailwinds of AWS, cloud services and advertising. Also, while Black Friday is less prominent outside the United States, the broader holiday season matters globally, and Amazon's massive international presence gives it an added advantage.
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