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The Earnings360 Team
Further Reading from MarketBeat Media Does Insider Buying Signal Value in the WD-40 Company?Written by Thomas Hughes. Published 11/17/2025. 
Key Points - WD-40 Company insiders are buying and signaling a value in this cash-producing, capital-return machine.
- Dividends are reliable, the yield is attractive, and repurchases will accelerate in F2026.
- Institutional and analyst trends align with a market bottom in Q4 2025.
Insider buying at the WD-40 Company (NASDAQ: WDFC) suggests value. The stock is trading near long-term lows and at the low end of its historical price-to-earnings (P/E) range. Although the shares currently trade at roughly 32x expected current-year earnings—a premium—this reflects expectations for steady top-line growth, margin expansion, accelerating earnings, stronger cash flow, and increased capital returns. Capital return is a critical factor in the stock's outlook and value proposition: the dividend is healthy and generally rises annually, and share buybacks have returned to the agenda. See Where Market Pressure Is Building First
Market Crux tracks inflection zones and early tension points across small caps.
These signals often appear before the first fast move. Get Free Alerts — Follow the Pressure Points Buybacks were suspended in 2020 due to the COVID-19 pandemic and were reinstated in 2023 at a reduced pace. In the F2025 year-end report, improved margins and cash flow bolstered management's confidence, allowing them to accelerate the pace of repurchases. For investors, that represents a strengthening tailwind for a tightly held stock that is positioned to appreciate over the coming quarters and years. Based on the company's target 5%–9% growth pace, the stock could trade below 20x earnings by 2030 and in the low teens by 2035. 
Insiders, Institutions, and Analysts Buy WDFC Stock in the Back Half of 2025 The insider activity is noteworthy. InsiderTrades tracked six purchases from six insiders within days of the year-end report and of one another. Buyers included three directors, the CEO, the CFO, and a VP. Each purchase was small—less than 0.02% of the company's value—but together they demonstrate broad-based support from insiders who already have meaningful stakes. Insiders now hold roughly 0.78% of outstanding shares, a position that is compounded by strong institutional interest. Institutional activity in 2025 spiked to multi-year highs, reflecting rotation and renewed conviction. Sellers outpaced buyers in H1 when prices were higher, then flipped in H2 when prices declined and buyers dominated. The key takeaway: institutions own more than 91% of the stock, providing a deep support base with shares trading near historical lows. That ownership structure makes a significant decline below the late-October/early-November lows less likely. Q4 results were solid, and 2026 guidance appears sufficient to sustain cash flow and capital returns. Highlights from F2025 include moderate mid-single-digit revenue growth, expanding gross and operating margins, a recovery in gross margin to historical norms a year ahead of expectations, and positive cash flow despite paying dividends, repurchasing shares, and reducing debt. The balance sheet showed increases in cash, current assets, and total assets, alongside lower debt and liabilities, resulting in a 16% increase in equity. On the leverage front, shareholder equity of about $268 million is nearly three times long-term debt—implying long-term debt is roughly 0.3x equity—and total liabilities are about 1.1x equity. Analysts' Coverage Is Tepid, But Very Bullish on WDFC Stock Analyst coverage of WDFC is thin—InsiderTrades tracks only two current reports—but both were issued in the second half of 2025 and are bullish. The consensus is a Moderate Buy (one Hold, one Buy) with a blended price target of $300. That target implies about 50% upside from the recent support levels and could be reached within the next 12 months. Technically, the picture is mixed. The stock remains in a downtrend and has not yet confirmed a bottom or reversal, but it appears close to doing so. Late-October/early-November action shows clear support, and indicators are positioned to produce a meaningful buy signal if momentum continues. The immediate question is whether WDFC can push above nearby resistance, which sits around $205 for this consumer stock.
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