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3 Travel Stocks to Watch Heading Into the Holidays
Written by Chris Markoch. Published 10/6/2025.
Key Points
- A strong outlook for earnings growth and margin expansion supports Expedia's stock valuation despite trading above consensus targets.
- Profit-taking has pressured Royal Caribbean stock, but analysts see upside fueled by strong demand, a healthier balance sheet, and rising dividends.
- Fuel hedging and strong earnings growth projections position Southwest Airlines well if holiday travel demand meets expectations.
The calendar just turned to fall, but investors should already be thinking about the holiday travel season and what it could mean for travel stocks. A recent TravelAge West report suggests travel and entertainment spending will rise about 1%, bucking a broader trend toward lower spending in other areas, such as gifts.
Even with the potential for lower interest rates, consumers will still seek value — and investors should too. Here are three travel stocks that balance opportunity and risk heading into the holiday season.
Expedia Shows the Distinction Between Price and Value
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Get the next Market Pulse report before it drops in 24 hoursExpedia Group Inc. (NASDAQ: EXPE) is a leading online travel company. EXPE has delivered a total return of 129.6% over the past three years. While price growth has cooled somewhat in 2025, the stock is still up more than 16% year-to-date and over 24% in the last three months.
That surge has pushed EXPE to trade roughly 4% above its consensus price target, raising valuation questions. Still, several factors suggest the stock may have room to run as the holiday travel season approaches.
In September, Mizuho and BTIG Research issued bullish price targets of $240 and $250, respectively.
It trades at about 17x forward earnings, while analysts expect earnings to grow roughly 20% over the next 12 months — implying a reasonable valuation relative to expected growth.
Unlike some competitors that issued cautious guidance, Expedia forecast margin expansion through year-end. That follows a 24% expansion in EBITDA margin in its most recent quarter, a trend that could strengthen further with increased holiday bookings (see recent results).
Royal Caribbean: Smooth Sailing After a Pullback
Royal Caribbean Group (NYSE: RCL) has staged one of the strongest recoveries from the COVID-19 industry shutdown. Over the past three years the stock has returned more than 765% and is up 37% in 2025, driven by resilient travel demand and a balance sheet management has substantially repaired since 2020.
Shares have slipped more than 12% in the past month as investors took profits after Royal Caribbean rallied to an all-time high above $365 following its second-quarter earnings beat. The consensus price target of $326.95 implies limited near-term upside from current levels, but many analysts remain bullish — several targets sit near or above $400, signaling confidence in continued growth.
Royal Caribbean has also boosted its shareholder appeal by raising its dividend 25% this year. For investors, that combination of strong demand, improving fundamentals, and ongoing capital returns makes RCL a name to watch heading into the holiday travel season.
Southwest Airlines: Hedging Its Way to Holiday Strength
Southwest Airlines Co. (NYSE: LUV) appears to offer value based on forward earnings: analysts forecast earnings growth of more than 50% over the next 12 months, making its forward P/E of about 20x noteworthy.
Southwest is positioned to mitigate rising jet fuel costs thanks to its hedging strategy, and lower interest rates are expected to stimulate demand for low-cost domestic travel — Southwest's core market (read more on hedging).
LUV is down roughly 3.5% in 2025 after hitting a 12-month high in July, and shares could pull back further. However, with earnings scheduled for October, holiday travel demand could be a catalyst. If forward guidance confirms expectations for strong seasonal bookings, Southwest may present an attractive entry point ahead of the busiest travel months.
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