In search of location data gold

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August 15, 2022

Happy Independence Day,


On the eve of the 75th Independence Day, President of India Droupadi Murmu, in her address to the nation, said she "bows to all those men and women who made enormous sacrifices to make it possible for us to live in a free India."


In other news, one of India’s veteran investors Rakesh Jhunjhunwala passed away from cardiac arrest on Sunday. He was the co-founder of Akasa Air, India's newest airline which began commercial operations last week.


In today’s newsletter, we will talk about 

  • In search of location data gold

  • A kulfi brand from Delhi-6

  • Upskilling platform for gig workers 

Here’s your trivia for today: Where did the name “Bluetooth” come from?

Startups

In search for location data gold

Location data and insights can unlock several business opportunities for companies. But good data models need quality data to give the desired results. While a gold mine of data lies outside company databases, it is scattered, unorganised, and incomplete. 


Enter GeoIQ, a location intelligence platform that helps businesses make pinpointed decisions using bespoke location AI (artificial intelligence).


For better optimisation:

  • GeoIQ says it uses proprietary algorithms to layer data from over 600 government and public data sources, satellite imagery, and more to create highly granular datasets.

  • Currently, GeoIQ has 30 clients, primarily in fintech, insurance and retail. 

  • In May this year, the startup raised $2.25 million from Lenskart. Existing investors, including 9Unicorns and Ecosystem Ventures, participated in the round.

Read More

SMB

A kulfi brand from Delhi-6

Kuremal Mohanlal Kulfi in Delhi’s Chawri Bazar is a century-old brand.


Started by Kirorimal in 1906, the kulfi brand has maintained its presence in the market despite competition from local and international brands. According to the fourth-generation member of the family business, Vishal Sharma, Kuremal kulfis are still made by hand. 


A sweet tale:

  • Kirorimal started the business in the early 1900s. He would sell kulfis during the summer months and then return to his village where he would work on farms for the rest of the year.

  • In the 1980s, he introduced stuffed kulfis, a category that went on to become one of its unique selling points (USP).

  • Vishal says the sales were down in all the outlets by about 40% during the COVID-19 pandemic.

Read More

Upskilling

Upskilling platform for gig workers

Betterplace, a Bengaluru-based HRMS (Human Resource Management Software) platform for workforce management, has launched its platform Rocket for upskilling gig workers or part-time workers.  


The platform was piloted in Bengaluru and Mumbai in March 2022 and has close to 50,000 users so far. It offers over 50 different courses and caters to job roles in logistics, ecommerce, retail and shop-floor, BFSI customer care as well as entry-level sales roles which require feet-on-street. 


Key takeaways:

  • The platform currently works with a handful of employers including online meat retailer, Licious.

  • BetterPlace has raised over $40 million across multiple rounds of funding since its inception. 

  • It has also made four acquisitions since 2021 to strengthen its portfolio of offerings, with training platform Oust Labs, blue and grey-collar staffing and recruitment service provider OLX People, gig-work platform OkayGo and no-code workflow builder platform, EzeDox.

Read More

News & Updates

  • New heights : State oil giant Saudi Aramco on Sunday reported its highest quarterly profit since the company went public in 2019, boosted by higher oil prices and refining margins.

  • One for the record : On Saturday, Romanian teenager David Popovici set a world record in the 100-meter freestyle with a time of 46.86 seconds at the European championships in Rome.

  • Time to party : Over 60,000 people thronged Sydney's streets on Sunday for an annual road running event and mass party that returned for the first time since the COVID-19 pandemic began.

Upcoming YourStory Event

Join us for a virtual event on Aug 26, 2022 for the launch of YourStory’s Health360 Summit, a series of events that aims to delve deep into the roots of India’s healthcare ecosystem- investigating its vulnerabilities to safeguard its future.

Register Now

Here's what else we have for you

Act on preventive measures at the earliest to reduce exposure to cyberattacks, say experts

In association with Palo Alto Networks

At the Security Conclave in Mumbai and Bengaluru, industry experts discussed Zero Trust for the cloud as an approach to cybersecurity, simplifying risk management to a single-use case.

Read More

Birla Brainiacs, a pioneer in hybrid homeschooling, gears up for global expansion

In association with Birla Brainiacs

Mumbai-based edtech startup Birla Brainiacs have been going from strength to strength. Their 150+ hybrid centres pan-India are not just limited to the school curriculum, they also offer courses on coding, communication skills, financial literacy, vlogging, and more. With their recent funding, the team has bigger plans.

Know More

What you should watch out for

  • Prime Minister Narendra Modi’s address to the nation 

  • Ola Electric’s first electric car launch

Did you know?

Where did the name “Bluetooth” come from?

Answer: A medieval Scandinavian king called Harald “Bluetooth” Gormsson.

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