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Sunday's Exclusive Story Fresh Air, Fresh Highs: 3 Premium Outdoor Brands with 2026 TailwindsBy Dan Schmidt. Article Published: 12/27/2025. 
Article Highlights - Outdoor recreation is an industry that has shown strong growth since the COVID-19 vaccines became available in 2021.
- Companies in this sector typically cater to high-net-worth clients, which is a bonus in the current economic environment.
- Winnebago, Yeti, and Acushnet each have both technical and fundamental tailwinds entering 2026.
The outdoor recreation industry is a larger part of the economy than you might think. Despite a reputation to the contrary, Americans enjoy the great outdoors. We hike, bike and travel across our vast network of parks, and outdoor recreation is a meaningful driver of economic growth. A free report revealing the 7 key indicators that have predicted every major economic collapse since 1929.
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These aren't the signals you'll see on CNBC. Claim Your Free Report Now » At the end of 2023, outdoor recreation generated more than $1.2 trillion in annual economic output, accounting for more than 2.3% of U.S. GDP. More than 3% of the nation's workforce is employed in outdoor services — more than 5 million jobs in 2023. Even when consumer sentiment is weak, higher-income households remain the primary customers of companies that sell motorhomes, boats, premium coolers, camping gear and sports equipment. Three outdoor companies have bucked that trend, delivering strong results and outsized stock gains over the past quarter. If you're looking to add non-tech winners to your portfolio, these outdoor brands deserve a closer look. Winnebago: Earnings Beats and Higher Guidance Fuel a Late-2025 Turnaround Winnebago Industries Inc. (NYSE: WGO) benefited from a sales boom during the COVID-19 era, when many consumers opted to take vacations and activities outdoors. But after reaching an all-time high in March 2021, the stock fell more than 50% as sales cooled and earnings beats became less frequent. After bottoming out in 2024, Winnebago is showing signs of a turnaround. The company has posted three consecutive earnings beats, including an impressive fiscal Q1 2026 report that showed revenue growth of more than 12% year‑over‑year (YOY). Despite tariff threats, Winnebago reported a nearly 400-basis-point improvement in operating margin and raised full‑year 2026 revenue guidance to $2.8 billion–$3.0 billion. 
Winnebago may still be a name mostly noticed by technical traders. The stock trades at about 12x forward earnings and 0.43x sales, and shares are up nearly 30% in the last three months. The trend reversal is visible on the chart: the 50‑day simple moving average (SMA) has crossed back above the 200‑day SMA to form a Golden Cross. The Moving Average Convergence Divergence (MACD) indicator has also flipped positive, confirming the new uptrend and suggesting this wave of buying has some underlying strength. Yeti Holdings: Premium Demand Helps the Brand Absorb Tariff Pressure The Trump administration's aggressive tariff policy created headwinds for Yeti Holdings Inc. (NYSE: YETI), the popular maker of Tundra, Hopper and Rambler coolers and drinkware built for durability and temperature control. Despite those tariff pressures, Yeti has sustained steady sales growth by leaning on its higher-end customers and expanding into new categories such as travel mugs, apparel and footwear, and outdoor cookware. The company's Q3 2025 earnings report contained several positives: EPS and revenue beats despite a 230‑basis‑point drag to gross margin from tariffs, 14% YOY growth in international sales for the quarter, and an increase in the share repurchase program to $300 million for 2025. 
Technical tailwinds are appearing as well. After trading near the 50‑day SMA for much of the year, a Golden Cross formed in September, followed by a roughly 30% breakout in three months. Shares now trade well above the former 50‑day support, and the RSI remains below the overbought threshold of 70. Acushnet Holdings: Don't Bet Against Golfers — and Don't Ignore the Chart Acushnet Holdings Corp. (NYSE: GOLF) is the parent company of golf brands Titleist, Pinnacle, KJUS and FootJoy. Unlike the other two stocks, Acushnet has underperformed the S&P 500 since April. Still, golf participation continues to climb: about 42.7 million people played in 2024, with notable growth among women and people of color. Acushnet and other companies have also invested in off-course concepts such as TopGolf to broaden interest in the sport, and those initiatives are contributing to segment gains. Acushnet's Q3 2025 earnings report showed growth across all four brands, including 14% YOY growth for the smaller premium brand KJUS. Management raised its full‑year 2025 revenue outlook to $2.52 billion–$2.56 billion and now expects to mitigate most of the projected $70 million tariff headwind in 2026. 
GOLF shares show solid support at the 50‑day SMA, and investors hunting for entry points may have one as the price has pulled back to that level. The moving averages and RSI suggest the uptrend remains intact, so this pullback looks more like a buying opportunity than a reversal.
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