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Fresh Air, Fresh Highs: 3 Premium Outdoor Brands with 2026 Tailwinds
Reported by Dan Schmidt. Originally Published: 12/27/2025.
In Brief
- Outdoor recreation is an industry that has shown strong growth since the COVID-19 vaccines became available in 2021.
- Companies in this sector typically cater to high-net-worth clients, which is a bonus in the current economic environment.
- Winnebago, Yeti, and Acushnet each have both technical and fundamental tailwinds entering 2026.
The outdoor recreation industry is a larger part of the economy than you might think.
Despite what some might assume, Americans love the great outdoors. We enjoy hiking, biking, and traveling through our vast network of parks, and outdoor recreation is a meaningful driver of economic growth.
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Watch my Bitcoin Income Briefing hereAs of the end of 2023, outdoor recreation generated more than $1.2 trillion in annual economic output, accounting for more than 2.3% of total U.S. GDP. More than 3% of the nation's workforce is employed in outdoor services — a figure that totaled more than 5 million jobs in 2023.
Even when broader consumer sentiment cools, higher-income households remain the primary customers for companies selling motorhomes, boats, premium coolers, camping gear, and sports equipment.
Three outdoor companies have bucked the gloomy narrative to produce strong results and outsized stock gains over the last quarter. If you're looking to add non-tech winners to your portfolio, these outdoor brands deserve a closer look.
Winnebago: Earnings Beats and Higher Guidance Fuel a Late-2025 Turnaround
Winnebago Industries Inc. (NYSE: WGO) benefited from the pandemic-era boom as consumers sought to bring comfortable living spaces into the outdoors.
But after making an all-time high in March 2021, the stock fell by more than 50% as sales slowed and earnings misses became more common.
After bottoming in 2024, Winnebago is now showing signs of a turnaround. The company has posted three consecutive earnings beats, including an impressive fiscal Q1 2026 report that showed revenue growth of more than 12% year-over-year (YOY).
Despite tariff threats, Winnebago reported a nearly 400-basis-point gain in operating margin and raised full-year 2026 revenue guidance to a range of $2.8 billion to $3 billion.
Winnebago may currently be in a phase where technical traders have first noticed the shift in momentum.
The stock trades at about 12x forward earnings and 0.43x sales, and shares are up nearly 30% in the last three months. The trend reversal is visible on the chart: the 50-day simple moving average (SMA) has crossed back over the 200-day SMA to form a Golden Cross, and the Moving Average Convergence Divergence (MACD) has reversed, confirming the new uptrend and suggesting this wave of buying has some strength behind it.
Yeti Holdings: Premium Demand Helps the Brand Absorb Tariff Pressure
The Trump administration's aggressive tariff policy proved a headwind for Yeti Holdings Inc. (NYSE: YETI), the maker of premium coolers and drinkware such as Tundra, Hopper, and Rambler.
Despite those pressures, Yeti has remained resilient by focusing on premium customers and expanding into categories like travel mugs, apparel and footwear, and outdoor cookware.
The company's Q3 2025 earnings report included EPS and revenue beats despite a 230-basis-point hit to gross margin from tariffs. International sales grew 14% YOY in the quarter, and management expanded its share-repurchase authorization to $300 million for 2025.
Technical tailwinds are forming, too. After trading along the 50-day SMA for much of the year, a Golden Cross formed in September and the stock followed with a roughly 30% breakout over three months. Shares trade well above the former 50-day support, and the relative strength index (RSI) remains below the overbought threshold of 70.
Acushnet Holdings: Don't Bet Against Golfers—and Don't Ignore the Chart
Acushnet Holdings Corp. (NYSE: GOLF) is the parent company of well-known golf brands Titleist, Pinnacle, KJUS and FootJoy.
Unlike the other two names here, Acushnet has underperformed the S&P 500 since April. Still, golf participation continues to grow: 42.7 million people played in 2024, with notable increases in participation among women and people of color (source). Acushnet has also invested in off-course experiences like TopGolf to broaden interest in the sport, and those initiatives are contributing across product segments.
Acushnet's Q3 2025 earnings report showed growth across all four of its brands, including 14% YOY growth for the smaller premium brand KJUS. Management raised its full-year 2025 revenue range to $2.52 billion–$2.56 billion and now expects to mitigate most of an anticipated $70 million tariff headwind in 2026.
GOLF shares show solid support at the 50-day SMA. Investors seeking a fresh entry point may have one now, as the price has pulled back to that level. The moving averages and RSI point to an underlying uptrend, so this dip looks more like a buying opportunity than the start of a reversal.
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