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Featured Article from MarketBeat Does Insider Buying Signal Value in the WD-40 Company?Written by Thomas Hughes. Published 11/17/2025. 
Key Points - WD-40 Company insiders are buying and signaling a value in this cash-producing, capital-return machine.
- Dividends are reliable, the yield is attractive, and repurchases will accelerate in F2026.
- Institutional and analyst trends align with a market bottom in Q4 2025.
Insider buying at the WD-40 Company (NASDAQ: WDFC) suggests value: the stock trades near long-term lows and at the low end of its historical price-to-earnings (P/E) range. Its 32x current-year earnings is a premium, but reflects a solid outlook for steady top-line growth, margin expansion, accelerating earnings, strong cash flow, and capital returns. Capital return is a critical factor for the stock's outlook: the dividend is healthy, rises annually, and share buybacks have resumed. Just like Microsoft and Adobe rode the software wave in Web 1.0, RAD Intel is riding the AI software wave in 2025. Their product helps brands instantly find the right audience and message using AI – solving the #1 waste in marketing: misfired ad spend.
Already trusted by a who's-who of Fortune 1000 brands and leading global agencies – with recurring seven-figure partnerships in place. With a Nasdaq ticker reserved, $RADI, it's early – but very real. $0.81 won't last – price changing TONIGHT... The company suspended buybacks in 2020 because of the COVID-19 pandemic, then reinstated them in 2023 at a reduced pace versus prior levels. Details from the F2025 year-end report show margin and cash-flow improvements that increased management's confidence and enabled an acceleration of buybacks. That should serve as a tailwind for a tightly held stock likely to appreciate over the coming quarters and years. With company targets of 5%–9% growth, the shares would trade below 20x earnings by 2030 and in the low teens by 2035. 
Insiders, Institutions, and Analysts Buy WDFC Stock in the Back Half of 2025 Insider activity is noteworthy. InsiderTrades tracked six purchases by six insiders made within days of the year-end report and of one another. Buyers included three directors, the CEO, the CFO, and a VP. Each purchase was small—less than 0.02% of the company—but they indicate broad-based support from insiders who already hold stakes. Insiders hold roughly 0.78% of the shares, complemented by robust institutional ownership. Institutional activity in 2025 spiked to multi-year highs, reflecting market rotation and strong support. Sellers outpaced buyers in H1 when prices were higher, then buyers outpaced sellers in H2 when prices were lower. The critical takeaway: institutions own more than 91% of the stock, providing a solid support base with shares near historical lows. It's unlikely the share price will fall substantially below the late-October/early-November lows given this dynamic. Q4 results were solid, bolstering the outlook, and 2026 guidance appears sufficient to sustain cash flow and capital returns. F2025 highlights include moderate mid-single-digit revenue growth, expanding gross and operating margins, a recovery in gross margin to historical norms a year ahead of expectations, and positive cash flow despite dividends, higher distributions, resumed share buybacks, and debt reduction. The balance sheet improved with increased cash, higher current and total assets, and reduced debt and liabilities, resulting in a 16% increase in equity. Shareholder equity of about $268 million is nearly three times long-term debt, yielding a leverage ratio of 0.3x versus long-term debt and roughly 1.1x versus total liabilities. Analysts' Coverage Is Tepid, But Very Bullish on WDFC Stock Analyst coverage is thin—only two current reports are tracked by InsiderTrades—but both were issued in the second half of 2025 and are bullish. The consensus is a Moderate Buy (one Hold, one Buy) with an average price target of $300, about a 50% upside from current support and potentially achievable within the next 12 months. Technicals are mixed. The stock remains in a downtrend and hasn't confirmed a bottom, but it's close to a potential reversal. Late-October/early-November price action established support, and indicators are positioned to generate a reasonably strong buy signal. The key question is whether WDFC can break above nearby resistance, which sits around $205 for this consumer stock.
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