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Featured Content from MarketBeat.com Does Insider Buying Signal Value in the WD-40 Company?Written by Thomas Hughes. Published 11/17/2025. 
Key Points - WD-40 Company insiders are buying and signaling a value in this cash-producing, capital-return machine.
- Dividends are reliable, the yield is attractive, and repurchases will accelerate in F2026.
- Institutional and analyst trends align with a market bottom in Q4 2025.
Insider buying at the WD-40 Company (NASDAQ: WDFC) signals value: the stock is trading near its long-term lows and at the low end of its historical price-to-earnings (P/E) range. While the current-year multiple of about 32x earnings represents a premium, it reflects a solid outlook for steady top-line growth, margin improvement, accelerated earnings expansion, strong cash flow, and resumed capital returns. Capital return is a critical factor for the company's stock outlook and value proposition. Its dividend is healthy, increases annually, and share buybacks have returned to the table. Buybacks were suspended in 2020 during the COVID-19 pandemic but were reinstated in 2023 at a reduced pace versus prior levels. A key takeaway from F2025 year-end results is that margin and cash-flow improvements gave management the confidence to accelerate repurchases. For investors, that creates a strengthening tailwind for a tightly held stock likely to advance over the coming quarters and years. At the company's target growth rate of 5%–9%, the stock would trade below 20x earnings by 2030 and in the low teens by 2035. 
Insiders, Institutions, and Analysts Buy WDFC Stock in the Back Half of 2025 The insider activity is noteworthy. InsiderTrades tracked six purchases by six insiders within days of the year-end report and of each other. Buyers included three directors, the CEO, the CFO, and a vice president. Each purchase was small—amounting to less than 0.02% of shares outstanding—but together they show broad-based support from insiders who already had stakes in the company. Insiders' total holdings are approximately 0.78% of shares outstanding and are complemented by robust institutional interest. Institutional activity in 2025 reflected market rotation and strong support: sellers outpaced buyers in H1 when prices were higher, then buyers outpaced sellers in H2 when prices declined. Institutional ownership exceeds 91%, giving the stock a solid support base near historical lows. With this dynamic in place, it is unlikely the market will fall significantly below the late-October/early-November lows. Q4 results were solid, bolstering the outlook, and 2026 guidance supports sustaining cash flow and capital returns. Highlights from F2025 include moderate mid-single-digit revenue growth, expanding gross and operating margins, a recovery in gross margin to historical norms a year ahead of expectations, and positive cash flow despite paying dividends, increasing distributions, share buybacks, and reducing debt. The balance sheet improved, with higher cash, current assets, and total assets, alongside reduced debt and liabilities, producing a 16% increase in equity. Shareholder equity of approximately $268 million is nearly three times total debt, implying long-term debt of about 0.3x equity and total liabilities of roughly 1.1x equity. Analysts' Coverage Is Tepid, But Very Bullish on WDFC Stock Analyst coverage of WDFC is limited—only two reports are tracked by InsiderTrades—but both were issued in the second half of 2025 and are broadly bullish. The consensus is a Moderate Buy (one Hold and one Buy) with a price target of $300, which represents about a 50% gain from current support levels and could be reached within the next 12 months. Technically, the chart action is mixed. The stock remains in a downtrend and has not yet confirmed a bottom or a clear reversal, but it appears to be near a turning point. Late-October/early-November price action shows support, and technical indicators are poised to generate a meaningful buy signal. The key question is whether WDFC can clear the nearby resistance level—around $205 for this consumer stock—which would strengthen the case for a sustained rally.
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