VideoVerse’s plans to fast-track growth; Evolving trends in the gig economy

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Daily Dispatch Wrap  - 30th April 2022

Hello Gurpartap

This week, on Daily Dispatch powered by HSBC, we had some interesting takeaways from the entrepreneurs we interviewed. Hope you enjoy reading the key insights!

VideoVerse’s plans to fast-track growth post raising funds

VideoVerse recently raised $46.8 million in a Series B round of funding from A91 Partners, Alpha Wave Global, and Binny Bansal. Vinayak Shrivastav, CEO and Co-founder, VideoVerse, says the company was built with the vision of solving simple video editing problems and creating a video editing ecosystem. “The current fundraise is just a validation and a strong testament to what we have been building for the last five years,” he says. 

VideoVerse is currently focused on the US and European markets, and aims to expand sales operations over the next 12 months. The startup’s idea is to grow at least 100 percent year on year for the next three years. It also plans on significantly growing business before going for the next round of funding. 

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Ayurvedic wellness brand Kapiva on its mission to redefine skincare

During the pandemic, people began to gravitate more toward natural solutions and products as they became conscious of their food intake and overall wellness. Kapiva expanded by 2X between March 2019 and March 2020. It aims to grow fourfold in the next six years, and is working to be a brand worth Rs 800 crore by 2027. 

According to Ameve Sharma, Founder, Kapiva, the company’s approach to skincare is unique. The idea is that, like any other organ, the skin needs good nutrition to stay healthy. He emphasises the necessity of eating well rather than using cosmetics for good skin quality. 

Kapiva's product portfolio is diverse and extensive, allowing the company to cater to customers with different skin and body types. Customers also have the option of receiving personalised recommendations from doctors. “We do 10,000 doctor consultations every month as well, and clients can get a customised recommendation on product, food, diet,” Ameve says. 

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Snacking brand Happilo offers nutritious alternatives to customers

Following the onset of the COVID-19 pandemic, people became more careful about what they ate. They started opting for items that were free of preservatives and completely natural. 

Bengaluru-based healthy snacking company Happilo has grown fourfold since the pandemic. Founded in 2016 by Vikas Nahar, the Direct-to-Consumer (D2C) brand aspires to be worth Rs 2,000 crore in the next four years.

Happilo offers a selection of dried fruits, organic seeds, dry roasted snacks, gift baskets, and other items. It plans to launch products that have dry fruits as the main ingredients. 

“Happilo always stood for providing healthy alternatives to people, and consumers always trusted the brand for its quality,” Vikas says. The startup received $25 million investment from Motilal Oswal PE in February 2022. 

The newly raised funds will be utilised to expand the business categorically and geographically, as well as consolidate the distribution network. The company aspires to expande to 10 other countries in the next 12 to 18 months.

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Evolving trends in the booming gig economy in India

The gig economy has been receiving an overwhelming amount of traction in India, especially after the outbreak of the COVID-19 pandemic.Vineet Arya, Founder of COHIRE, and Dheeraj Khatter, Co-founder and Director, MyMobiForce, joined YourStory’s Daily Dispatch for an insightful panel discussion to discuss the growing phenomenon.

Dheeraj says several sectors have undergone a transformation in mindset, and the Indian market has become ready for the gig economy, largely due to the COVID-19 pandemic. MyMobiForce is primarily associated with the service sector, which is witnessing tremendous growth. It focuses on three verticals — home appliances, telecom, and networking and the startup plans to focus on upcoming verticals such as electric vehicles (EVs) or drones in the future.

According to Vineet, sectors seeing the most traction in the gig economy are — hospitality sector, service sector, healthcare sector, etc. His idea centered on starting a business in the gig economy but with a focus on C-level professionals. Going forward, the company plans to focus on the international markets and encourage women professionals. 

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The Whole Truth Foods: Bringing truth back to the food

The Whole Truth Foods offers healthier alternatives for packaged foods. The company was founded by Shashank Mehta in 2019. According to Shashank, the company grew 10 times in the first year and 5 times in the second. It began as a direct-to-consumer company and has since evolved into an omnichannel business.

In categories where 'lies' are prevalent, the company's goal is to provide customers with 100 percent clean label options. The brand claims its products to be totally healthy and is upfront about every ingredient that goes into its products. The company aims to close the year with an annualised run rate of Rs 100 crore and it aspires to be a Rs 500 crore brand in the next three years.

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